Helping people come alive by doing what scares and excites them the most

“Don't ask what the world needs. Ask what makes you come alive, and go do that. Because what the world needs is people who have come alive.”

What I Do

I help individuals and small business owners achieve financial freedom and security while doing what they love and while making a positive impact in the world.

Together we will explore and create clarity around your motives and driving force, creating:

  • A steady and predictable revenue stream with the ability to generate income as needed.
  • A sense of meaning and purpose in your work and the impact that you have on people's lives.
  • Healthy and nourishing relationships with your clients, colleagues, partners and family.
  • Clearly defined boundaries, personal space and time off.
  • The ability to charge rates that reflect the value that you provide.

This work is not for everyone. It is an experiential journey that requires deep self reflection, bold action and being ok with feeling uncomfortable at times. I have a set of criteria and ethics that define who I work with. My clients are people who are ready to make profound changes in their lives, to their businesses and to the impact they have in the world.


The following workbooks are free for you to use and download, but if you find them useful, as others have, then all I ask is that you do one thing:

Treat them as invaluable.

Print them, take an hour of focused time and use them. Then start playing with and testing the ideas that you've come up with. Challenge yourself to start using what you've learned right away, with friends and with strangers. And finally, share them with others, along with the valuable insights that you have gained from them.

How To Talk About What You Do Audio & Workbook

How To Talk About What You Do Workbook

How To Create Or Change Any Habit Workbook

How To Create Or Change Any Habit Workbook


In addition to the one-on-one work I do, I also organise events for small groups of business owners and individuals who are working towards becoming self employed. Group sessions encourage clarity and growth and allow you to benefit from other people's experiences and processes.

Contact me directly if you are interested in taking part in any of the upcoming events:

Falling Backwards

24th March 2018 in Casa Ananda, Graz, Austria
Our most powerful and meaningful life experiences unfold within the context of the unknown. This is because within that moment, every aspect of our self (body, mind, soul) is active, awake and alive. New insights and understandings spontaneously arise within us. But this workshop is not about intellectual understanding and solutions. It is an embodied experience of learning to enter the unknown with trust and with love. Full details here.

Learning to Thrive

Individual and group mentoring in Casa Ananda, Graz, Austria
Mentoring for leaders and self-employed individuals on how to thrive in business while doing what you love, nurturing your personal relationships and staying true to your values.

Past Events

Midweek Meditation

Every 2nd and 4th Wednesday of the month in 2017 in Casa Ananda, Graz, Austria
A mid-week guided meditation to help release tension, shift blockages and shake up repetitive thoughts and patterns.

Back to the Essence – Hiking & Council in the Dolomites

14 - 17 September 2017 in Dordolla, Italy
In this weekend, we will embrace the power of council with the natural power of the great outdoors. We will listen, we will share and we will walk. Read more here.

Inside-Out: A Journey of Movement for Body & Soul

14 - 19 June 2017 (Spring Retreat) in Casale Pundarika, Tuscany, Italy
1 - 6 October 2016 (Autumn Retreat) in Casale Pundarika, Tuscany, Italy
24 - 28 May 2016 (Spring Retreat) in Casale Pundarika, Tuscany, Italy

Learning to Thrive Masterclass

10th May 2016 in the Impact Hub Vienna, Austria

Group Coaching Sessions

30th March 2016 in Vienna, Austria
14th February 2016 in Vienna, Austria
5th January 2016 in Vienna, Austria

About Me

Ben Croker

I surround myself with people who inspire me. Who live life as though they have a higher purpose. Who believe in kindness and compassion above all else. Who are in touch with their inner greatness. Who are humble yet powerful.

I own and run Casa Ananda in Graz, Austria, together with my partner. The Casa is a centre which hosts yoga and dance classes, meditation evenings, therapeutic massage, craniosacral therapy, family constellation therapy and various other holistic offerings and work.

I have over 12 years' experience founding & running businesses in the I.T. industry. My first company produced educational software that helped teenagers study for and succeed in their exams. My second company helped language students find and enrol in language courses in 15 countries in Europe. I grew my third company, PutYourLightsOn, to be a business that supports me to this very day in doing the work I love and that gives me the freedom I value. I have presented at conferences in the U.S. and Europe, allowing me to travel, to work internationally and to be known as an expert in my field. I am also the founder of Coder Collective, a private support group for web development professionals.

Originally from Ireland, I spent the last 10 years living and working in the vibrant capital city of Vienna, Austria. In 2017 I moved to the quieter (and prettier) city of Graz in the south of Austria, where I currently live with my partner.

I am a trained teacher of Contact Improvisation and Dance & Movement Pedagogy. I am trained in hypnosis and clean language techniques, and was a long-time organiser of a local sustainability group. I love physical activity and am regularly hiking and paragliding in the alps. In my younger years I competed in athletic sports at university and international levels.

On a personal level, I help people to see the value in their authenticity and the strength in their vulnerabilities. This pushes me to grow, to explore, to go deep, to get uncomfortable and to challenge myself. Only by facing and acknowledging my fears and my weaknesses, can I free myself of my limitations and become empowered by them, and befriend the emptiness within.


Contact me directly at [email protected] or +43 699 11344961. You can also download my vCard here.

Sessions take place either in person or through video calls.

Life. Reality. Truth.

© Ben Croker 2020